When you do something wrong on social media, you are dead then and there! You can’t even imagine the power of these users; they can troll you so brutally that you’ll never even think of using that platform again. Something similar happened with famous South Indian actress Varalaxmi Sarathkumar, whose promotional strategy went horribly wrong; the actress must have never thought that one promotional gimmick can harm her reputation to such an extent.
In order to market her upcoming movie, Varalaxmi faked her abduction. A famous Twitter handle Cinema Gallery, posted a picture in which the actress was lying on the bed and in a vulnerable position. Moreover, it also had the hashtag #VaralaxmiGotKidnapped, which broke the hearts of millions of fans and left them worried. Check out the picture…
Seeing the picture, everyone thought it she was really in trouble; however, after few hours, Varalaxmi took to Twitter to announce that she was completely fine and it was just a marketing strategy. Have a look at her tweets..
I’m absolutely fine.. thank u for ur concern..it’s a part of our movie promotion.. announcement at 6pm..!!
— varu sarathkumar (@varusarath) April 18, 2017
I wasn’t aware of this promotion as I’m in delhi representing my Save shakti petition to the Law ministry..Sorry for the trouble..!!
— varu sarathkumar (@varusarath) April 18, 2017
Even the filmmaker tweeted about it;
Sweet surprise to @varusarath for her movie promotions…she wasn’t aware of this..
All is well and always well for @varusarath— Nikkil (@onlynikil) April 18, 2017
Twitter users got so pissed off that they literally blasted at her for this drama; check out their tweets..
Such a stupid picture!
@varusarath This is called #SaveShakti Wowwww U r using such a stupid picture for Promotion.
— Recruiter (@Kingsleyrules6) April 18, 2017
Please advise the film producer!
@varusarath pls advise the film producer to not do this kind of stupidity just for marketing a film..
— Vijay Baskar (@fabvjay) April 18, 2017
Use brain and not…
@varusarath Tell ur director.. to use brain .. not ass
— Naran (@Naranteran) April 18, 2017
Worst promotional tactics!
Varu Sarathkumar getting kidnapped – this will go down as one of the worst promotional tactics ever for a film. Dismal.
— Sidhu (@sidhuwrites) April 18, 2017
Sad!
@varusarath @onlynikil As already the breaking news pouring in in TN. This is one of the cheapest promotions ever in with the picture. Sad!
— Shiva (@shankishiva) April 18, 2017
Promoting crap on social media!
Cheapest promotion ever!These ppl screamsaveshakthi on one hand and promote this sorta crap on social media. #VaralaxmiGotKidnapped Yuck!
— Rj (@ranj4pz) April 18, 2017
Boycotting this movie!
How is #VaralaxmiGotKidnapped ‘sweet’? It’s atrocious. You can’t take followers’ concerns 4 granted. I’m sorry, I’m boycotting this movie. https://t.co/9fi73sJsVP
— Uday Senan (@UdaySenan) April 18, 2017
Will they scream rape next?
So now they have used actress kidnapped as a promotion, will they scream rape next? #thoo #kollywood
— Latha Srinivasan (@latasrinivasan) April 18, 2017
People got very furious at her and labelled it as “cheap promotions”; do you think they will prefer watching her movie after this? Do share your views in our comments section below.
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